With the growing challenges of conventional farming systems, Sustainable Agriculture as a viable option, is being discussed from last nearly 3 decades, however, it has been realized that despite growing concern about safe and healthy food, plus ban on large number of chemical pesticides, the growth of sustainable agriculture is not up to the mark.

In other words, this segment couldn’t capitalize on the space vacated by inputs being banned from time to time.

Most of the companies have good products; however struggle to achieve consistency, repeated demand, increase in sales volume and slow growth rate. With growing competition, the challenges are to increase manifolds in future.